SyuRo has its atelier and shop at Torigoe, Taito-ku, in Tokyo - old Edo´s “shitamachi” (downtown) - an area filled with classic typesetters, canning factories, cloth wholesalers, and hardware stores.
These include small family-run factories engaged in meticulous “monozukuri.” Artisans and their arts, cultivated orver many years, remain alive here.

Today's world has forgotten “monozukuri” in favor of “cheap mass production,” causing some artisans to leave their traditional skills against their will.

SyuRo thinks they must retain the treasures of their artisans, so they decided to offer a place for artisans to make use of their artisany by familiarizing themselves with new materials and picking up ideas on unusal household goods.
This way, SyuRo hopes that both the goods will improve but their popularity will grow.